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GameStop Offers $50 Gift Cards in Apology for Response to ‘Competitor’s Coupon’

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GameStop, seeking to restore goodwill among its customers, is giving away $50 gift cards and running a “buy 2 get 1 free” promotion on pre-owned titles as an apology for its decision to remove coupons from retail packages of Square Enix’s “Deus Ex: Human Revolution” last week (via Joystiq). “We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix,” Paul Raines, GameStop’s chief executive, wrote in an email to members of the chain’s loyalty program as well as customers who pre-ordered the affected PC edition of “Deus Ex.” It remains unclear whether GameStop is extending its offer to walk-in customers who purchased copies of the game (via PC Magazine). In PC-edition packages, Square Enix had included a promotional offer from streaming game site OnLive, which GameStop regards as a competitor. The chain faced customer outcry after news reports revealed that GameStop had directed store employees to open the “Deus Ex” packages, remove and discard the OnLive coupons, and restock the packages for sale. More on the issue at CBS News. Walmart: Xbox Price Promotion Was an 'Error' In other video game news, Joystiq reports that Walmart’s stated price “rollback” of the Xbox 360 Kinect console bundle in an advertising circular was an “error.” The retailer says that it is honoring the $50 sale on the video game system this week, but it will not permanently reduce the price of the bundle, according to the report.

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